Welcome Letter

Dear Colleagues,

On behalf of the board of HSMAI 2008, we are delighted to begin another year of rewarding excellence in tourism and hospitality marketing.

Our industry is a crucial component of our economy and was responsible for an estimated 6.5 billion euro expenditure by visitors to Ireland in 2007.

With the current economic climate and highly competitive market place it is more important than ever to recognise innovation and excellence in tourism marketing.

To recognise the ever expanding role for Irish tourism sales and marketing professionals we have added a number of new award categories this year.

The “Best Digital Marketing Campaign” and “Best Tourism PR Campaign” underline the growing importance of online promotions and PR in the marketing mix.

We have also moved our annual awards and dinner to the 2nd December. So we look forward to adding some festive cheer to this year’s event.

Our independent judging panel are looking forward to receiving your entries and will hold a particular value on innovation this year. We also want to assure you that applications will be held in the strictest confidence.

Good luck with your entries,

Ciaran Delaney
Meetingsbooker.com

Chairperson
2008 Awards Committee